Eco Smile: Sustainable Packaging Design

Achieving Nature-friendly Packaging with Musa Celik

The inspiration behind Eco Smile comes from the brand's commitment to nature-friendly practices. Musa Celik aimed to design packaging that not only meets environmental responsibilities but also leaves a positive trace on nature. Drawing inspiration from the words of renowned architect Gaudi, who believed that nothing is art unless it comes from nature, the product bottles feature simple, rounded lines that harmonize with nature.

The uniqueness of Eco Smile lies in its brand name, "Gleen," which combines the words "green" and "clean" to reflect the essence of the product. The logo, a smiling leaf, represents the awakening of nature and human respect for the environment. It symbolizes the positive impact of the brand on both nature and people, creating a powerful and lasting identity.

Eco Smile stands out not only for its design but also for its sustainable properties. The packaging is made from renewable resources and is biodegradable, dissolving in nature without leaving a harmful trace. Additionally, 75% of the bottles are made from recycled materials, making them 100% recyclable. The design also focuses on reducing waste by incorporating reusable elements such as pumps, triggers, and measuring cups.

The sleeve design of Eco Smile reflects the purity of the product with a white background, while soft colors represent the different extracts used. The packaging embodies simplicity, mirroring the minimalistic approach of the products themselves.

Operational efficiency and sustainability are also considered in the design. The product range is available online, and the warehouses are designed to facilitate storage and shipment, ensuring consumer satisfaction. The bottle design optimizes space, minimizing air gaps in storage and transportation, thereby reducing carbon emissions.

Eco Smile was developed in Turkey between July 2021 and November 2021. The design process involved extensive research on consumer preferences for natural and eco-friendly products. The challenges faced included integrating the brand's environmental standpoint into every aspect, from the brand name to the logo, and from the bottle design to the label design.

Eco Smile has received recognition for its innovative and practical design. It was awarded the Iron A' Design Award in 2022, which acknowledges well-designed, practical, and innovative creations that meet professional and industrial requirements. The design is respected for its integration of industry best practices, competent technical characteristics, and contribution to a better world.

Eco Smile sets a new standard for sustainable packaging design, showcasing Musa Celik's commitment to creating environmentally responsible solutions without compromising aesthetics or functionality. With its biodegradable materials, recycled content, and reusable components, Eco Smile is a testament to the power of design in reducing our environmental footprint.